Cut flowers are beautiful—but they’re also delicate, perishable, and highly demanding. Every stem has its own requirements, and the difference between average and exceptional quality comes down to knowledge and handling.
Australian and related South African flowers and foliages have their own specific handling needs – but where do you learn about them?
How do you consistently deliver premium flowers to your customers?
- Know exactly when to harvest for maximum vase life
- Apply the right post-harvest treatments every time
- Store and handle flowers using industry best practice
- Avoid costly mistakes that reduce quality and shelf life
That’s where What Cut Flower is That? becomes indispensable.
Your Complete Cut Flower Care & Handling Authority
What Cut Flower is That? The Essential Care and Handling Guide for Cut Flower Professionals is the trusted, go-to reference for anyone serious about flower quality, longevity, and presentation.
✔ Make confident buying and harvesting decisions
✔ Present flowers professionally for maximum value
✔ Understand and manage ethylene damage
✔ Improve vase life and customer satisfaction
✔ Reduce waste and increase profitability
Packed with Practical, Hard-to-Find Knowledge
Inside this comprehensive 200+ page guide:
- 150 + detailed flower and foliage profiles
Clear, practical information on sourcing, buying, storing, preparing, and selling
- Over 300 flowers and foliages covered
Including these Australian native and South African wildflowers –
* Banksia, Bracteantha, Christmas bush, Eucalytpus, Flannel flower, Grevillea, Kangaroo paw, Riceflower, Waratah and Waxflower.
* Berzelia, Brunia, Leucadendron, Leucospermum, Phylica, Protea, Serruria,
- Full-colour photographic reference
Identify products quickly and accurately
- Expert care and handling techniques – From hydration and hygiene to storage temperatures and conditioning
- Problem-solving made simple – Identify issues early and protect product quality
- Exclusive industry insights
Much of this content is not available anywhere else in this format
Bonus Tools to Make Your Work Easier
Take your efficiency even further with Quick Guide Charts:
- Seasonal availability in the Southern Hemisphere at a glance
- Colour range for better planning and design
- Ethylene-sensitive flower reference
Available as a downloadable bundle of 3 posters—perfect for your workspace, cool room, or studio.
Who is this for?
Whether you’re a:
- Grower
- Florist or floral designer
- Wholesaler, importer, or exporter
- Floristry student
- Nursery or garden industry professional
…this guide will quickly become your most-used reference tool.
Learn from Industry Leaders
Authors Delwyn Thomas and Bettina Gollnow bring decades of real-world experience across floriculture, horticulture, floristry, postharvest research, and marketing—giving you knowledge you can trust and apply immediately.
Available Now
Get your copy in:
- 📘 Full-colour printed edition
- 💻 Instant digital download
👉 Visit www.whatcutfloweristhat.com.au
Don’t Leave Flower Quality to Chance
If you want longer-lasting flowers, better presentation, and more satisfied customers—this guide is essential.
Order today and make every stem count—so your flowers truly are the “pick of the crop.”
